uh . . . what?

Google’s famous, if secret, recipe for letting the wisdom of crowds determine page rank is apparently bogus. Andrew Olorsky of The Register reveals “Google this week admitted that its staff will pick and choose what appears in its search results. It’s a historic statement – and nobody has yet grasped its significance.”

As Chris Matyszczyk recaps it at CNET,

The fools, usually, are us.

We, the people, who switch off our critical faculties and happily barter our trust for the joy of convenience.

So will we ever make the effort to even raise an eyebrow when we read “Google this week admitted that its staff pick and choose what appears in its search results”?

These words, from the Register‘s Andrew Orlovski, ought surely to give one or two people pause for a small grunt of concern. . . .

Google wants its search results to become more pragmatic, not for any political, social or even intellectual reason. The company simply thinks it’s better for business. Advertising business.

Most of us won’t notice or care and will continue to depend on Google because it’s so dominant, so fast, so very much our rolling dictionary of the world.

Which will leave Google to approach its business in as pragmatic a way as it chooses. It will makes changes and we will continue to believe in them.

I am officially bamboozled. Wow.

(Charming photo courtesy of karensig.)

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