Steve Jobs, take a memo

People seem to think Steve Jobs is oracular. When he recently said “nobody reads anymore,” because he was annoyed the Kindle was getting so much attention, readers felt as if they had just found their name on the Endangered Species List.

Well Nielson Online, which is not institutionally sentimental about books, has just found the product most often purchased online is . . . is . . . can you guess?

Yup. Books.

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